Tracy was born 5 January 1944 in Charlottetown, Prince Edward Island, Canada. He attended the University of Alberta in Edmonton, Alberta.. Brian Tracy is a Canadian-American motivational public speaker and self-development author. He is the author of over eighty books that have been translated into dozens of languages.  His popular books are Earn What You’re Really Worth, Eat That Frog!, No Excuses! The Power of Self-Discipline and The Psychology of Achievement.

Tracy is the chairman and chief executive officer (CEO) of Brian Tracy International, a company Tracy founded in 1984 in Vancouver, British Columbia. The company provides counseling on leadership, selling, self-esteem, goals, strategy, creativity, and success psychology. It is headquartered in the Bankers Hill section of San Diego, California.